Forum - April 2008

Conquering
Commuting

Sports nutrition bar manufacturer Clif Bar motivates staff members to carpool, walk, bike or take public transportation to work by having them earn points for making eco-friendly commutes. At the end of each month, employees are rewarded with gift certificates up to $60 at such places as Whole Foods. Other ideas for addressing workplace commuting may be found by consulting these resources:

• Best Workplaces for Commuters

( www.bwc.gov) provides information for employers and employees looking for gas-guzzling alternatives.

• The Sacramento Transportation

Management Association helps more than 87,000 commuters find alternatives to commuting to work. Its Web site, www.sacramentotma.org/Bicycling.htm, offers checklists and advice on riding bikes to work.

• www.sierraclub.org/sprawl/ transportation/ commute.asp provides ways for employers to help reduce

motor vehicle mileage.

• Calculate the financial and environmental benefits of alternative transportation: http://transportation.standford.edu/ alt_transportation/ calculator.shtml.

• Check out www.carfree.com, which “proposes a delightful solution to the vexing problem of urban automobiles.”

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