FEATURES
Pipeline to Progress

By Susan Besze Wallace

The residents of Orme, Tennessee, listened to a stranger say he could help their drought-ravaged town. Some were hopeful. A few were skeptical. In the end, that promise led to a day that would rescue a town, advance new technology and rally members of the Plumbing Manufacturers Institute around a common cause.

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Find and Keep the Best IT Professionals By June Keszeg Good IT pros typically cost more than their administrative counterparts to hire, and they are an expensive bunch to maintain. Find out what small to mid-size organizations can do to recruit — and retain — their IT staff.

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The Finer Points of E-ssociating

By Michael Faye

Every association needs to develop its own electronic life. A good place to start is with three elements of social media: blogs, wikis and e-mail marketing.

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Put Social Networking to Work for You By Susan A. Nowicki, APR, CAE Social networking has revolutionized the way we communicate and share information. One of the most popular sites, LinkedIn, has become the business networking tool of choice. Learn how to make the most of those connections.

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Have an Exam Security Plan

By Armando F. Ramirez, CAE

Exams are one of the most important assets that certification/testing programs must protect. An exam security plan is crucial.

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Teaming Up for Non-Dues Revenue By Barb Kachelski, CAE Too often we hear tales of woe from association executives who have great ideas, but slim resources. The Credit Union Executives Society changed that mindset when it turned to partnering.

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Book Excerpt: Membership Essentials By Sheri Jacobs, CAE, and Sara Miller, CAE Whatever the problem, the member should know you will work with them to find the solution. This connection increases your relevance to members and decreases the chance they’ll forget you at renewal time.

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Learn the Art of Delegation

By Peter de Jager

During World War II, Winston Churchill managed a huge information gathering network without a BlackBerry to keep him connected. Today’s constant contact is the best “decision avoidance” management strategy on the market.