FORUM JUN08 V92 N5
ONE IDEA CAN CHANGE
Pipeline to Progress
By Susan Besze Wallace
The residents of Orme, Tennessee, listened to a stranger say he could help
their drought-ravaged town. Some were hopeful. A few were skeptical. In the
end, that promise led to a day that would rescue a town, advance new
technology and rally members of the Plumbing Manufacturers Institute around
a common cause.
Find and Keep the Best IT Professionals
By June Keszeg
Good IT pros typically cost more than their administrative counterparts to hire,
and they are an expensive bunch to maintain. Find out what small to mid-size
organizations can do to recruit — and retain — their IT staff.
The Finer Points of E-ssociating
By Michael Faye
Every association needs to develop its own electronic life. A good place to start
is with three elements of social media: blogs, wikis and e-mail marketing.
Put Social Networking to Work for You
By Susan A. Nowicki, APR, CAE
Social networking has revolutionized the way we communicate and share
information. One of the most popular sites, LinkedIn, has become the business
networking tool of choice. Learn how to make the most of those connections.
Have an Exam Security Plan
By Armando F. Ramirez, CAE
Exams are one of the most important assets that certification/testing programs
must protect. An exam security plan is crucial.
Teaming Up for Non-Dues Revenue
By Barb Kachelski, CAE
Too often we hear tales of woe from association executives who have great
ideas, but slim resources. The Credit Union Executives Society changed that
mindset when it turned to partnering.
Book Excerpt: Membership Essentials
By Sheri Jacobs, CAE, and Sara Miller, CAE
Whatever the problem, the member should know you will work with them to
find the solution. This connection increases your relevance to members and
decreases the chance they’ll forget you at renewal time.
Learn the Art of Delegation
By Peter de Jager
During World War II, Winston Churchill managed a huge information gathering
network without a BlackBerry to keep him connected. Today’s constant contact
is the best “decision avoidance” management strategy on the market.