Opening General
Session
9:00 to 10: 15 a.m.
Arthur C. Brooks, Ph.D.
Louis A. Bantle Professor of
Business and Government
Policy, The Maxwell School of Citizenship
and Public Affairs and Whitman School of
Management, Syracuse University
Dr. Brooks will discuss his latest study,
Where the Winners Meet: Why Happier,
More Successful People Gravitate Toward
Associations.*
* This study was funded by the William E. Smith
Institute for Association Research.
Morning Breakout Sessions
10: 30 to 11: 45 a.m.
1. Adding Value: Beyond the Cliché
Find out how the Mechanical Contractors
Association learned to identify, deliver and
communicate value to its members — and
how you can do the same for yours!
Presenter: Stephen L. Lamb, CAE, Executive Vice President, Mechanical Contractors Association
2. Value of Experience: Career Conversations
Designed specifically for association professionals in the first five years of their
career, this panel will share insight from
their own careers, including the bumps
along the way, the realities of life in the
CEO and COO chair, and advice to help
you map your own association career.
Moderator: Demetrius Brown, Human
Resources Generalist, American Dietetic
Association
Panelists:
Deborah Bowen, CAE, FACHE, Executive
Vice President & COO, American College of
Healthcare Executives
Abe Eshkenazi, CPA, CHE, CAE, Executive
Director/COO, APICS The Association for
Operations Management
J.C. (Chris) Mahaffey, MS, CAE, Executive
Director, American College of Foot and
Ankle Surgeons
Michelle I. Mason, Managing Director,
American Society for Quality
3. Value of Agility: Staying Open to
Opportunities
When faced with an uncertain economy
and global competition, agility is often the
key to survival and success. Richard Whelan will discuss how your organization can
learn to quickly compensate, change direction and take advantage of opportunities
and challenges.
Presenter: Richard Whelan, CDM, President, Marketing General
4. Room of Ultimate Value
Bring your problems, questions and issues.
RUV participants — your association peers
— will provide solutions on the spot.
Lunch
Noon to 1: 15 p.m.
Pope Brock
Brock will discuss his new
book, Charlatan.
Afternoon Breakout Sessions
1: 30 to 2: 45 p.m.
1. Value in Turbulent Times
Bad times for one association may be good
news for another. Hear how associations
are supporting their industries through
thick and thin!
Moderator: Candace M. Renwall, CEO,
Technology Business Partners
Panelists:
Ginger Downs, RCE, CAE, IOM, CEO,
Chicago Association of REALTORS
Barbara L. Morrison, Ph.D., CAE, IOM,
Executive Director, Air Movement and Control Association International
Jeffery M. Beutler, CRNA, MS, Executive
Director, American Association of Nurse
Anesthetists
2. Value of Metrics: Measuring Success
The merger of data and instinct is essential in the strategic planning process. But
then there is barely time to breathe
between programs and projects. Who has
time to stop and measure whether a program is a success? The real question is
“What are you missing if you’re NOT using
data and metrics?” Learn how the Emergency Nurses Association uses data and
metrics to support its strategic plan to
deliver value and drive results.
Presenters:
Stuart K. Meyer, Marketing & Membership
Officer, Emergency Nurses Association
David Westman, Executive Director, Emergency Nurses Association
3. Value of Technology: Are you still ‘The
Source?’
Do you know where your members are
online? Is your Web site the public’s first
resource for information about your profession or industry? Are younger members
finding what they need or are they creating
their own communities outside of your
site? Join a lively panel discussion about
the opportunities and threats facing associations in a Web 2.0 world.
Moderator: Sherry W. Budziak, President,
.orgSource
Panelists:
Nicole S. Grady, Media Relations Specialist, American Osteopathic Association
Jen Swanson, Director of Communications,
American Student Dental Association
Mary Ghikas, Senior Associate Executive
Director, American Library Association
4. Room of Ultimate Value
Bring your problems, questions and issues.
RUV participants — your association peers
— will provide solutions on the spot.
Closing General
Session
3:00 to 4: 30 p.m.
Martha Rogers, Ph.D.
Peppers and Rogers Group,
a division of Carlson Marketing Worldwide
Dr. Rogers will discuss her new book,
Rules to Break & Laws to Follow.
Value-icous Reception
4: 30 to 6:00 p.m.
Hyatt Regency O’Hare
Delicious food and drink coupled with
engaging conversation make this the per-
fect end to a valuable day.
