Forum - June 2008

FORUM

Publisher

Gary LaBranche, CAE labranche@associationforum.org

Executive Editor Greg Fine, CAE fine@associationforum.org

ADVERTISING REPRESENTATIVES

Business Services Advertisers and Hospitality Advertisers in AK, AZ, CA, CO, HI, IA, ID, IL, KS, MN, MO, MT, NV, NM, OK, OR, TX, UT, WA and Canada

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FORUM (ISSN 1056-0092) is published monthly with a combined November/December issue by the Association Forum of Chicagoland, 10 South Riverside, Suite 800, Chicago, IL 60606. Periodical postage paid at Chicago, Illinois and additional mailing office. POSTMASTER: Send address changes to FORUM. Subscription rate for members is $15, which is included with dues.

THE ASSOCIATION FORUM OF CHICAGOLAND

Mission

Advance the professional practice of association management.

10 South Riverside, Suite 800 Chicago, IL 60606

Phone: (312) 924-7000 Fax: (312) 924-7100 E-mail: info@associationforum.org Web: www.associationforum.org

Editor Jacqui Cook cook@associationforum.org

Associate Editor Heather Ryndak Swink swink@associationforum.org

Hospitality Advertisers in AL, AR, CT, DC, DE, FL, GA, IN, KY, LA, MA, MD, ME, MI, MS, NC, ND, NE, NH, NJ, NY, OH, PA, RI, SC, SD, TN, VA, VT, WI, WV, WY and International

Sean Soth

(410) 584-1979 Fax: (410) 584-8490 E-mail: ssoth@networkpub.com

Ben Ledyard

(410) 584-1956 Fax: (410) 584-8574 E-mail: bledyard@networkpub.com

Copyright © 2008 by the Association Forum of Chicagoland. All rights reserved. Statements of fact and opinion are the responsibility of the authors alone and do not imply an opinion on the part of the officers or members.

FORUM’s mission is to inspire association professionals with ideas and empower them with the knowledge they need to change the world.

Purpose and Major Goals Improve the quality of practice of association management. Enhance the places where association management is practiced. Ensure the freedom to practice association management.

ONE IDEA CAN CHANGE THE WORLD.

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JUN08 V92 N5

Design Agency

Westbound Publications, Inc.

Art Director

Alain Blunt

Designer

Jennifer Simpson

Director, Marketplace Experiences Kris Wolcott, CAE wolcott@associationforum.org

Editorial Contributions. You are invited to share your expertise and perspective. Article ideas and manuscripts should, whenever possible, reflect real and specific experiences. Before writing, please contact the Forum at (312) 924-7000 for the FORUM Editorial Requirements & Guidelines, or obtain them online at www.associationforum.org. FORUM reserves the right to edit all articles.