Featuring the
American Association of
Orthopaedic Executives
FEATURES
When’s the Right Time to Sell Your Trade
Show?
30 Top Tips for Association Marketing
Association-Supplier Relationships
That Work
IRS Form 990 Update
INTO PRACTICE
Case Study: The American Theological
Library Association’s Upward
Evaluation Process
TREND WATCH
Owning vs. Renting Office Space
PLUS:
Brain Storms
Law Review
Above & Beyond
Trend Watch
BOARD OF DIRECTORS
Chair
Patricia Blake, CAE
American Society of Gastrointestinal Endoscopy
Chair-Elect
Edward Salek, CAE
Society of Tribologists & Lubrication Engineers
Secretary-Treasurer
H. Stephen Lieber, CAE
Healthcare Information and Management Systems
Society
Immediate Past Chair
Janet L. Jackson
American Bar Association
President and CEO
Gary LaBranche, CAE
Association Forum of Chicagoland
Kay Granath, CAE, CMP
Association Management Center
Joe Kissinger
Las Vegas Convention & Visitors Authority/Chicago
Office
C. Scott Litch, J.D., CAE
American Academy of Pediatric Dentistry
Robin Menes, CAE
American Medical Association
Kevin G. Ordonez
Avectra, Inc.
Ron Pietrzak
SmithBucklin
Elaine Weiss, J.D.
Illinois CPA Society
Oliver P. Yandle, J.D., CAE
SmithBucklin
FORUM EDITORIAL CONTENT
WORKING GROUP
Committee Chair
Stephen P. Stahr, CAE
Dave Bergeson, Ph.D., CAE
Stacy Bogard, CAE
Heather Burke
Brian Gilligan, CAE, CMP
Amanda Grove
Sheri Jacobs, CAE
Julie Kahlfeldt, CMP
Barbara Kemmis
Nancye Kirk
Mary Markovich, CAE
Kimberly McDowell
Max Moses
Katherine Muench, CAE
Lillian Novak
Julia O’Donnell
Elizabeth O’Keefe
David Patt, CAE
Kimberly Pendo
Betsy Perveiler
George Rounds, CAE, CPCC
Desmond Ryan, CAE
Steve Smith, CAE
Jennifer Swanson
Mariana Toscas
Paula Tsurutani