FORUM SEP08 V92 N8
ONE IDEA CAN CHANGE
THE WORLD.
T
M
FEATURES
Reshaping Lives
By Heather Ryndak Swink
Obese employees cost U.S. private businesses about $45 billion annually in
medical expenses and absenteeism — more than smoking or alcoholism. Many
employers, like Bostrom Corp., are responding to the nation’s obesity epidemic
by encouraging healthy choices through wellness programs. The Chicago-based
association management company this year established a pilot wellness
initiative, in which employees lost body fat and inches while gaining knowledge
about healthy lifestyles. Results from the pilot program were so successful that
it was expanded company-wide.
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Association Web 2.0: Put Social Media
Marketing to Use
By Michael Hoffman
You’ve heard of You Tube, Facebook and MySpace. But have you heard of
Technorati, Mashable, Digg, Orkut, de.lic.ious, StumbleUpon, Twitter, Ooyala,
Flickr, kiko, zazzle, Squidoo, Newsvine, Meebo, and Jambo? This is the world
of Web 2.0.
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Elections: Association-Style
By David M. Patt, CAE
Association professionals are frequently concerned about board members they
think are acting irresponsibly, inappropriately or merely unpredictably.
Sometimes, they may wonder how someone got on the board in the first place.
The answer is to look at the association’s electoral system.
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The Path to Online Elections
By David Simms
The printing, the mailing, the tabulation of paper ballots for your
association’s elections — all of these are in the past for associations taking
their elections online. For them, the Web offers a simpler, faster and more
cost-effective approach.
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International Engagement: Steps to
Success in Another Country
By Bonnie Koenig
More and more associations are finding their business does not end at the
U.S. borders. Doing business with another country can be very successful, as
long as an organization follows a few guidelines for international engagement.
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Making Supplier Relations Work, Part 2
By Todd Reifenrath, Susan Smith and Brad Belcaster
Last month, two association professionals gave their perspective on
maintaining good relationships with suppliers. This month, three suppliers
offer their thoughts on working with associations.
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