membership. She discovered there was an interest in receiving
information in a more timely manner, especially from international members. The organization launched successful e-mail
newsletters before initiating the digital version of its flagship
publication, Fabricator, in 2006.
“It saves associations costs for printing, paper and postage
while providing members with articles that are more timely,”
Lee says. ”Members with laptops like to take the downloadable
versions of the articles vs. lugging heavy magazines with them
while traveling.”
Scott Delman
GROUP PUBLISHER
ASSOCIATION FOR COMPUTING MACHINERY
Delman notes that digital publications are becoming more popular with both his readership and advertisers.
“Our most recent membership surveys indicate that members perceive the ACM’s flagship magazine,
Communications of the ACM, as one of the most important membership
benefits, and now having the ability to view that publication
in multiple formats only increases its value for them. They
like the additional functionality, convenience and timely distribution.”
However, Delman adds that it’s important to keep publishing
the print version of ACM’s magazine as many of its readers still
prefer it.
The ACM is moving toward migrating classifieds from print
to online based on a strong preference by clients.
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“There is a clear movement by advertisers away from print
to online, and those publishers who embrace this change more
quickly will reap the financial benefits,” Delman says.
Chuck Gahun
PROJECT MANAGER
AMERICAN CHEMICAL SOCIETY
The ACS began publishing the digital edition of Chemical &
Engineering News in January 2008 for international members
based on their requests.
“They wanted to receive the publication in a more timely
fashion than regular mail,” Gahun says. “We’ve been pleasantly
surprised with the response from members who find it easy to
archive and share articles with friends.”
Anne Millage
PUBLISHER
THE INSTITUTE OF INTERNAL AUDITORS
AND
Rick Crocker
ADVERTISING DIRECTOR
THE INSTITUTE OF INTERNAL AUDITORS
The IIA’s online publishing program began 10 years ago when
it posted its first online newsletter, ITAudit. Since then, it has
launched four additional online newsletters and in 2005 its flagship publication, Internal Auditor, became available digitally.
“Feedback from our advertisers told us that offering our
products in a variety of formats – such as both print and digital
— enables them to diversify their marketing plan and maximize
exposure,” Crocker says. “This has positively impacted their
results and added a significant return on their investment.”
In October 2008, the IIA launched its most advanced product, InternalAuditorOnline.org, a Web site dedicated to the
flagship publication. “This online version of our magazine will
provide our members added value by providing timely, relevant
content that is unique to the site,” Millage says. “We’re very
excited to take this logical next step in magazine publishing.”
Greg Fine, CAE
DIRECTOR OF MARKETING & COMMUNICATIONS
ASSOCIATION FORUM OF CHICAGOLAND
The digital version of FORUM magazine was launched in April
2008 to provide members with an additional benefit.
“Response to the digital version has been very positive and
readership has been growing every month,” Fine says.
“Our readers like the ability to share more articles with other
people, but still prefer the print version,” he adds. “The digital
version complements the popularity of the print publication.”
