➫
3. Provide compelling content. Make
sure you stick with content and design
that is relevant to your program. Second Life’s customizable layout makes
it tempting to tinker with all its features. But don’t forget that your members are probably there to learn and
network.
Dennis LaMantia is international operations manager
at the Certified Commercial Investment Member
(CCIM) Institute. He may be reached at (312) 321-
4518 or
dlamantia@ccim.com.
Next month: Find out how Second Life is
enhancing association education
Join the conversation at
www.theforumeffect.org.
