AV©ID
Legal Pitfalls
on the Web
By Richard B. Biagi
In lean times, every association needs to stay focused
on cost-effectiveness, especially when marketing the
annual meeting or other major events. One relatively
inexpensive way to do that is via the Internet. But while
it may ease some financial and time constraints on
tightened marketing initiatives, it can have a converse
effect if association staff is not careful. When turning to
the Internet to generate revenue, from registrations to
exhibit space or sponsorships, it is imperative to avoid
certain pitfalls that may lead to costly legal actions.
