Christie A. Tarantino, CAE
Greg Fine, CAE
All Business Service Clients
(410) 584-1996 Fax: (410) 584-8355
Hospitality West of the Mississippi and Mexico
(410) 584-1956 Fax: (410) 584-8359
FORUM (ISSN 1056-0092) is published monthly
with combined June/July and November/December
issues by the Association Forum of Chicagoland, 10
South Riverside, Suite 800, Chicago, IL 60606.
Periodical postage paid at Chicago, Illinois and
additional mailing office. POSTMASTER: Send
address changes to FORUM. Subscription rate for
members is $15, which is included with dues.
THE ASSOCIATION FORUM OF CHICAGOLAND
Advance the professional practice of association
10 South Riverside, Suite 800
Chicago, IL 60606
Phone: (312) 924-7000
Fax: (312) 924-7100
Editor in Chief
Heather Ryndak Swink, CAE
Hospitality East of the Mississippi, including
Louisiana, Canada and International
(410) 584-1979 Fax: (410) 584-8490
Copyright © 2009 by the Association Forum of
Chicagoland. All rights reserved. Statements of
fact and opinion are the responsibility of the
authors alone and do not imply an opinion on the
part of the officers or members.
FORUM’s mission is to inspire association
professionals with ideas and empower them with the
knowledge they need to change the world.
Purpose and Major Goals
Improve the quality of practice of association
Enhance the places where association management
Ensure the freedom to practice association
ONE IDEA CAN CHANGE
THE WORLD. TM
MAR09 V93 N3
Westbound Publications, Inc.
Director, Marketplace Experiences
Kris Wolcott, CAE
Editorial Contributions. You are invited to share
your expertise and perspective. Article ideas and
manuscripts should, whenever possible, reflect
real and specific experiences. Before writing,
please contact the Forum at (312) 924-7000 for
the FORUM Editorial Requirements & Guidelines,
or obtain them online at www.associationforum.org.
FORUM reserves the right to edit all articles.
The Forum Promise
Essential Learning. Compelling Experiences.