tion or unfair competition. While in certain circumstances
it may be permissible to refer to an association member’s
product or service or to include corporate information on a
tradeshow exhibitor, it is not permissible to use the trademarks of others to create a false impression of endorsement,
affiliation or sponsorship by your company. The safe approach
is to always seek permission before using someone else’s
trademark or service mark on your Web site.
• Best practice and the laws of many states require that Web
sites post a privacy policy. There is no required format or
language, but the basic principle is “say what you do and
do what you say” with respect to the personal information
of your site’s visitors. If you have unique policies regarding
the e-mail addresses or other contact information of your
visitors — say so. If you place cookies on your visitors’ computers — say so. Specifics of your privacy policy should be
tailored to how your site operates.
• Web developers spend countless hours developing source
code for their clients’ Web sites. It can be tempting to
“borrow” source code for interesting or unique elements of
other Web sites. However, to avoid infringement, a good
Web developer will use only code that it owns or otherwise
has the right to use.
• If an association’s Web site contains large amounts of
information and/or language that was copied from another
