Five Lessons
You Need to Learn About
Social Media
By Dick Barton, APR
President Obama showed the world during his 2008 campaign
what it means to master the Internet by using social media
to create a powerful appeal for change. This new way of doing
business — which he called “Webocracy” — helped Obama
win the Oval Office in November, and now it’s helping him
shape a new Washington, where even long-time senators like
John McCain are sending Tweets via Twitter on their daily
activities and connecting with constituents on Web sites like
LinkedIn and Facebook. The president has even created a new position — White House director of new media — that’s charged
with managing social media on behalf of his administration.
