JUN/JUL09 V93 N6
ONE IDEA CAN CHANGE
THE WORLD. TM
FEATURES
A Perfect Fit
By Rachel Crippin Clark
The American Academy of Periodontology is bringing together the dental and
medical communities to improve the public’s overall health. Its efforts have
the potential to save countless lives and pave the way for future connections
between people’s oral and general health.
14
Strategic Research Makes the Most of
Your Message
By John Healy and David Schulte
18
Five Lessons You Need to Learn About
Social Media
By Dick Barton, APR, President, Barton & Barton, Ltd.
22
Build Connections to Your Brand
By J.B. Davis
26
Measure Training, Don’t Cut It
By Larry L. Robertson
30
Chart Your Own Path: Unlock the Potential
of a Career Map
By Nurys Harrigan, PHR, CSP
32
Decide How to Decide: Are You Driven
by Circumstance or Yearning?
By Patti Digh
34
DEPARTMENTS
COLUMNS
RESOURCES
4
Brain Storms
11 Expert Eye
36
41 Above & Beyond
13 Law Review
Diversity Summit
2009 Recap
42 Next Month
48 What’s the Big Idea?
38
43 June/July/August Calendar
The 2009-2010
Diversity Scholars
44 Business Link
39
The 2009
Shapiro Award
Winner
