Why Adopt the Global Principles for Socially
Responsible Associations & Nonprofits?
ASAE & The Center for Association Leadership convened a global summit in April of 2008, to explo re the
ways association and nonprofit leaders could achieve a higher level of social responsibility. From this meeting
came the Global Principles, which have been embraced by over 65 international organizations as a sign of
their dedication to incorporate social responsibility throughout every level of their organization.
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Dear Association and Nonprofit Leaders,
In this difficult economy, association leaders must go beyond business-as-usual and explore
new models and strategies to ensure their long-term survival.
That’s why you—like all of us—must consider ways to strategically integrate social
responsibility throughout every level of your organization. Only then do you create
the “sustainable value” that results in such impressive benefits as reduced risk, greater
membership and staff retention, and potentially dramatic cost savings and new revenues.
The business case is clear, social responsibility is the type of strategy that is going to help
you and your organization not only survive, but thrive, in such tough times. In fact, you’re
probably doing some of these actions already but just haven’t put them together in a way
that allows maximum leverage and return on investment.
F ULL PAGE:
A SAE GLOBAL PRINCIPLES
So get started today. Begin by signing these voluntary Global Principles for Socially
Responsible Associations & Nonprofits. Vetted by your peers and aligned with the United
Nations’ Global Compact, these principles provide a broad framework for aligning social
responsibility with your organization’s operations and goals.
United around social responsibility and its related business opportunities, our
organizations will become stronger, as will our ability to benefit the world. The easy sign-up form is online at www.asaecenter.org/srprinciples. Questions? Contact Chris Wood at
cwood@asaecenter.org, 202-326-9554.
Thank you.
John H. Graham IV, CAE
President & CEO
ASAE & The Center for Association Leadership
Visit www.asaecenter.org/SRPrinciples to sign-up and to view a complete list of organizations who have accepted the challenge as of April 17, 2009.
The Global Principles for Socially Responsible Associations & Nonprofits are
supported in part by an educational grant from The J. Willard and Alice S.
Marriott Foundation and the Nashville Convention & Visitors Bureau.
Additional Supporters
