ONE IDEA CAN CHANGE
THE WORLD. TM
FEATURES
An Eye on Design
By Suzi Wirtz, CAE
Chicago fashion entrepreneurs have a variety of resources available to them,
thanks to the Stitches Fashion Program. Developed by the Chicagoland
Entrepreneurial Center, a nonprofit affiliate of the Chicagoland Chamber of
Commerce, the program includes everything from mentoring to education so that
fashion designers can focus on what they need most to develop their business.
12
Use SEO to Attract Both Search Engines
and Prospects
By Sean Bordner, MCT, MCTS, MCSD, MCP, MCAD
16
Measure Online Success With
Google Analytics
By Brian J. Moloney
20
Association Success in the Era of
Social Business
By Jeff De Cagna
24
Demystifying Lawyers and Law Firms
By Jackie Eder-Van Hook, MSOD
28
Seven Strategic Planning Myths to Shatter
By Lori L. Silverman
30
Building vs. Using Social Media Platforms
By Bob Wolfe, Jr.
32
DEPARTMENTS
COLUMNS
RESOURCES
4 Brain Storms
9 Expert Eye
35
36 Above & Beyond
11 Law Review
2009 Diversity
Survey
38 Next Month
40 What’s the Big Idea?
39
September/October
Calendar
