Publisher
Christie A. Tarantino, CAE
tarantino@associationforum.org
ADVERTISING REPRESENTATIVES
All Business Service Clients
Shannon Reid
(410) 584-1996 Fax: (410) 584-8355
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Hospitality West of the Mississippi and Mexico
Chris Martin
(410) 584-1956 Fax: (410) 584-8359
cmartin@networkmediapartners.com
FORUM
(ISSN 1056-0092) is published monthly
with combined January/February, June/July and
November/December issues by the Association Forum
of Chicagoland, 10 South Riverside Plaza, Suite
800, Chicago, IL 60606. Periodical postage paid
at Chicago, Illinois and additional mailing office.
POSTMASTER: Send address changes to FORUM.
Subscription rate for members is $15, which is
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THE ASSOCIATION FORUM OF CHICAGOLAND
Mission
Advance the professional practice of association
management.
10 South Riverside Plaza, Suite 800
Chicago, IL 60606
Phone: (312) 924-7000
Fax: (312) 924-7100
E-mail: info@associationforum.org
Web: www.associationforum.org
Executive Editor
Heather Ryndak Swink, CAE
swink@associationforum.org
Contributing Editor
Matt Alderton
alderton@associationforum.org
Hospitality East of the Mississippi, including
Louisiana, Canada and International
Keith Price
(410) 584-1979 Fax: (410) 584-8490
kprice@networkmediapartners.com
Copyright © 2009 by the Association Forum of
Chicagoland. All rights reserved. Statements of
fact and opinion are the responsibility of the authors
alone and do not imply an opinion on the part of the
officers or members.
FORUM ’s mission is to inspire association professionals
with ideas and empower them with the knowledge
they need to change the world.
Purpose and Major Goals
Improve the quality of practice of association
management.
Enhance the places where association management
is practiced.
Ensure the freedom to practice association
management.
OCT09 V93 N10
ONE IDEA CAN CHANGE
THE WORLD. TM
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Westbound Publications, Inc.
Art Director
Alain Blunt
Designer
Jennifer Simpson
Director, Marketplace Experiences
Kris Wolcott, CAE
(312) 924-7074 Fax: (312) 924-7174
wolcott@associationforum.org
Editorial Contributions. You are invited to share
your expertise and perspective. Article ideas and
manuscripts should, whenever possible, reflect
real and specific experiences. Before writing,
please contact the Forum at (312) 924-7000 for
the FORUM Editorial Requirements & Guidelines,
or obtain them online at www.associationforum.org.
FORUM reserves the right to edit all articles.
The Forum Promise
Essential Learning. Compelling Experiences.
Powerful Resources.