Forum - January/February 2011

Publisher Christie A. Tarantino, CAE tarantino@associationforum.org

Director of Marketing and Communications Susan Urbanczyk, CAE urbanczyk@associationforum.org

ADVERTISING REPRESENTATIVES All Business Service Clients Shannon Reid (410) 584-1996 Fax: (410) 584-8355 sreid@networkmediapartners.com

Hospitality West of the Mississippi and Mexico Chris Martin (410) 584-1956 Fax: (410) 584-8359 cmartin@networkmediapartners.com

FORUM (ISSN 1056-0092) is published monthly with combined January/February, June/July and November/December issues by the Association Forum of Chicagoland, 10 South Riverside Plaza, Suite 800, Chicago, IL 60606. Periodical postage paid at Chicago, Illinois and additional mailing office. POSTMASTER: Send address changes to FORUM. Subscription rate for members is $15, which is included with dues.

THE ASSOCIATION FORUM OF CHICAGOLAND Mission

10 South Riverside Plaza, Suite 800 Chicago, IL 60606

Phone: (312) 924-7000 Fax: (312) 924-7100 E-mail: swink@associationforum.org Web: www.associationforum.org

Executive Editor Heather Ryndak Swink, CAE swink@associationforum.org

Contributing Editor Matt Alderton alderton@associationforum.org

Hospitality East of the Mississippi, including Louisiana, Canada and International Keith Price (410) 584-1979 Fax: (410) 584-8490 kprice@networkmediapartners.com

Copyright © 2011 by the Association Forum of Chicagoland. All rights reserved. Statements of fact and opinion are the responsibility of the authors alone and do not imply an opinion on the part of the officers or members.

FORUM’s mission is to inspire association professionals with ideas and empower them with the knowledge they need to change the world.

Purpose and Major Goals Improve the quality of practice of association management. Enhance the places where association management is practiced. Ensure the freedom to practice association management.

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Graphic Designer Daniel J. David david@associationforum.org

Director of Sales and Sponsorships Christy Spahn (312) 924-7074 Fax: (312) 924-7174 spahn@associationforum.org

Editorial Contributions. You are invited to share your expertise and perspective. Article ideas and manuscripts should, whenever possible, reflect real and specific experiences. Before writing, please contact the Forum at (312) 924-7031 for the FORUM Editorial Requirements & Guidelines, or obtain them online at www.associationforum. org. FORUM reserves the right to edit all articles.