Linking to
LinkedIn
By now, most associations know that
social media is perfectly made for marketing. What they might not realize,
however, is that it’s an equally effective
recruitment tool.
LinkedIn, especially — which has more
than 20 million monthly visitors and
nearly 33 million U.S. members — lends
itself to talent acquisition, according to
Sherrie A. Madia, Ph.D. Author of The
Online Job Search Survival Guide, she offers
the following seven tips for using Linke-
dIn to find and recruit new employees:
1. Put yourself out there. If it doesn’t
already have one, create a LinkedIn
profile for your organization. Be sure
to fill out all the fields and include
a professional headshot, which con-
veys credibility, professionalism and
commitment to job candidates.
4. Be a joiner. Join LinkedIn groups
that will include your ideal candidates and post your position within
these groups. You can join up to 50
industry-specific groups or create
one to meet your needs.
5. Keep it fresh. Update your status at
least once a week by posting items
such as the types of candidates you
are seeking, a reminder of the application deadline, how to apply and so
forth. This keeps you and your job “in
the news,” as your update appears in
members’ update feeds.
6. Take the leap. Visit LinkedIn
Answers, search keywords related to
your industry or position, and review
quality responses. Invite individuals who post consistently, offer real
value, or are true subject-matter
experts to apply for open positions.
7. Keep it going. Using LinkedIn to
identify job candidates should be an
ongoing process; rather than beginning to foster relationships only
when you have an opening, you’ll
already have networks in place with
viable candidates whenever you need
them.
Print Is (Not)
Dead
There’s an oft-quoted scene in the 1984
movie Ghostbusters where Egon, played
by Harold Ramis, declares, “Print is
dead.” That was when people began
using personal computers. Since then,
the Internet, social media, smartphones
and countless other technologies have
driven the knife even deeper.
And yet, print persists — especially
at associations, finds FOLIO magazine’s
fifth annual Association Publishing Survey, the results of which were released
in December. Conducted by Readex
