These days, it seems, everyone is using social media. And there’s a good reason why: Using social media correctly can go a long way toward
advancing the careers of association
professionals.
Opportunities
Social media is just as “strategic” as it
is “social.” For instance, social media
makes it easier for you to:
• Network;with;colleagues: It’s never
been easier to network with industry
leaders. Looking for the CEO of a
national association? Chances are
they’re on LinkedIn. Do you want to
get in touch with the local branch’s
human resources director? They may
be on Twitter.
• Find;job;openings: Many associa-
tions use social media for recruiting.
Although it may be just one piece in
a larger recruitment strategy, many
rely heavily on social networks to
find candidates. In smaller organiza-
tions, especially, budget constraints
encourage human resources depart-
ments to use as many low-cost ave-
nues as possible — and social media
is free.
Challenges
Of course, social media can damage
your personal brand just as easily as
it can enhance it — especially when
you’re not following the “rules” of the
game. With that in mind, consider the
following when you are using social
media as a part of your career manage-
ment plan:
1.;Post;only;what’s;appropriate: The
cardinal rule in social media is this:
If you wouldn’t want your grand-
mother or religious leader to see it,
don’t post it.
THE CARDINAL RULE IN SOCIAL MEDIA IS THIS:
IF YOU WOULDN’T WANT YOUR GRANDMOTHER
OR RELIGIOUS LEADER TO SEE IT, DON’T POST IT.
