Forum - May 2011

Key IT Controls for Any Organiza-
tion: Information Security Trends
and Strategies (T)

SPEAKERS:

• RANDY ROMES, principal, LarsonAllen
LLP
• CHRIS KNIGHT, manager, LarsonAllen
LLP
Presenters will use statistics from global
security studies and first-hand experience
with network penetration assessments to
provide the latest attack trend information
as well as practical advice to improve in-
formation security. Attend and learn how
to think differently about the fundamental
problem of information security, have
resources to better identify emerging
risks and leave with clear strategies that
make a profound short-term impact on
risk management.

EDUCATION FORMAT: Mixture of lecture, storytelling and case studies along with audio and video clips.

SPONSORED BY

What Do Your Members Really
Want? Developing a Strategy to
Meet Your Members’ Communica-
tion (MC)

SPEAKERS:

• SHERRY BUDZIAK, president,
.orgsource
• DAWN GLOSSA, director of marketing
and communications, American Society
of Anesthesiology
Are you struggling to manage and juggle
Twitter, Facebook, email, web, mobile and
print communications? Whether you face
demands to have meeting materials on
an iTouch, or complaints about too many
emails, this session will help you develop
a member communications strategy that
meets the needs of your constituents.
Attend and learn how to manage multiple
communications outlets, understand how
to pick your medium and know how to im-
mediately engage your members.

EDUCATION FORMAT: ASA case study and other organization examples as well as hands-on activities.

46 FORUM MAY 2011

Online Membership Marketing:
Lead Generation and Nurturing
Strategies (M)

SPEAKER:

ERIK SCHONHER, vice president, Marketing General Inc.

In this session, you'll learn best practices for using online lead generation to raise awareness and build prospect lists and connections. The session also covers how to nurture these leads and build relationships until a prospect is ready to become a member. Discover how to understand the membership lifecycle stages necessary to develop strong strategies, learn tactics and best practices for building your prospect list, and assess the appropriate level and type of communication for the prospect.

EDUCATION FORMAT: Please visit associationforum.org for updated information!

HIMSS Virtual Conference: Building Virtual Communities One Computer at a Time (MM)

SPEAKERS:

• MARY BETH MICUCCI, director,
distance education, HIMSS
• ADAM BAZER, manager, distance
education, HIMSS
Learn about the HIMSS Virtual Confer-
ence and Expo, a live, global, virtual event
experience that provides attendees ac-
cess to training, education and additional
health care IT informational opportunities
for the betterment of patient health care.
Attend and learn how a virtual event
can meet your organization’s goals and
mission, understand the planning compo-
nents of a successful virtual conference,
and gain successful live virtual event
marketing techniques.

EDUCATION FORMAT: Lecture and discussion based on HIMSS case study. SPONSORED BY

Move Your Association's Education into Its Desired Future State (E)

SPEAKER: DEBRA BACHMAN-ZABLOUDIL, CAE, FACHE, president, The Learning Studio Inc.

When it comes to planning your associa-
tion's education, strategy must be at the
core. You must be able to see where your
association's education programming is
currently, then clearly envision where you
want to be in the future. It's a process
and, done correctly, it can successfully
move your association from its current
state of affairs to a strong, desired future
state. Learn how to to ask the right ques-
tions to help advance the education of the
organization, translate demographics into
educational programming, and create and
work within a customized framework to
develop and evaluate education programs.

AFTERNOON EDUCATION SESSIONS: 2 - 3: 30 p.m.

Critical Conversations About the
Future: Are You Ready? Presented
by Key 25 Group 2 (EL)

MODERATOR: MELANIE L. MINNIX, vice president, planning and communications,

Illinois CPA Society

PANELISTS:

• STEVEN M. RAUCHENECKER,
FACHE, CAE, director, council on
membership, American Dental
Association
• EDWARD YOUDELL, group publisher,
Fabricators & Manufacturers
Association International
How are continuous innovations in tech-
nology transforming your association’s
culture, products, member engagement
and service delivery? Is the need to “join”
an association compelling enough to
outweigh a tough economy and declining
employer-dues support. Attend and learn
key association issues and trends during
the next five to 10 years and walk away
with a list of questions to seed critical
strategic conversations in your organiza-
tion.

EDUCATION FORMAT: Panel presentation followed by table discussions.