the first person to show members
you are active on the page, and that
you encourage direct dialogue.
2. Create;content;worth;sharing. Photos, videos and contests — such as
a recent Project (RED) campaign,
which asked supporters to upload
photos of themselves wearing (RED)
merchandise for the chance to be
chosen as “photo of the week” — can
go viral quickly and attract more
“like” and “comment” interactions,
which can then spread to members’
friends, who may become members
3. Join;the;conversation. Your organiza-
tion can tap into Facebook’s culture
of conversation by polling members
with questions in its status updates,
by making comments on members’
posts and by acknowledging negative
comments with thoughtful discus-
Visit the Association Forum’s “Use of Social Media
in Associations” Professional
Practice Statement to learn
more social media best practices at associationforum.
and Best Practice
Guidelines>Professional Practice Statements.
More than 240 associations have joined the NHCN because...
Unlike other job board networks that send your members to a commercial job
board, the NHCN was built for associations, by associations, and keeps associations
at the center of the discussion.
•;Build Your Brand
•;Protect Your Data
•;Strengthen Your Member Value
•;$$$ to Your Association
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