Forum - August 2011

the first person to show members you are active on the page, and that you encourage direct dialogue.

2. Create;content;worth;sharing. Photos, videos and contests — such as a recent Project (RED) campaign, which asked supporters to upload photos of themselves wearing (RED) merchandise for the chance to be chosen as “photo of the week” — can go viral quickly and attract more “like” and “comment” interactions, which can then spread to members’ friends, who may become members themselves.

3. Join;the;conversation. Your organiza-
tion can tap into Facebook’s culture
of conversation by polling members
with questions in its status updates,
by making comments on members’
posts and by acknowledging negative
comments with thoughtful discus-
sion.

Visit the Association Forum’s “Use of Social Media in Associations” Professional Practice Statement to learn more social media best practices at associationforum. org>Resources>Samples and Best Practice Guidelines>Professional Practice Statements.

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