Bureau in Melbourne, Australia, recently
commenced a longitudinal study of four
conventions and their associated exhibitions held in Melbourne in 2009, ranging
in size from 400 to 800 attendees. The
result, a report titled “The Holistic Value
of Business Events,” identifies and quan-tifies the benefits of business events.
“It has long been recognized that con-
ventions create new and repeat visitors,
attract accompanying persons, drive
regional tourism, and generate economic
wealth and export orders for host cities,”
says MCVB CEO Sandra Chipchase. “The
ongoing challenge has been in attempt-
ing to quantify the additional benefits
derived from business events, such as the
development of new business relation-
ships; innovation; changing perceptions
of a country, city or industry; increased
market intelligence and/or improved per-
Researchers are following the four
chosen conventions for a period of two
years for the purpose of tracking ben-
efits before, during and after the events.
Released this year, the study’s first
installment contains the following pre-
• 50 percent of respondents gained
immediate information that enhanced
their personal or business perfor-
They’ll never miss that perfect career opportunity again...
...and they’ll have you to thank.
The new Boxwood Mobile for NHCN optimizes your
job board to reach over 100 million smartphone
and mobile device users.
Watch to learn more
about the NHCN!
This is the future!
CALL TODAY 888-271-6426