OCT11 V95 N8
ONE IDEA CAN CHANGE
THE WORLD. TM
FEATURES
In the Right Direction
By Suzi Wirtz, CAE
In 1986, several national trauma associations existed, but none
were tailored to young surgeons. Enter the Eastern Association for
the Surgery of Trauma with a mission — then and now — to provide
leadership and development for young trauma surgeons through
collaboration, scholarship and fellowship. Over time, EAST went from
a volunteer-managed group to an association managed by a full-time,
centrally located, experienced association professional. Selecting the
right person and the right location largely makes it possible for EAST
to celebrate its 25th anniversary.
Keeping Continuing Medical Education on
Course
By Maureen Glasoe
ML
Design a Brand Identity, Not a Logo
By Doug Klegon, Ph.D., FACHE
12
18
24
28
32
36
ARTICLE LEGEND Entry-level professionals Mid-level professionals Senior-level executives EL ML SL
DEPARTMENTS
4 Brain Storms
49 Above & Beyond
50 Next Month
51 Oct/Nov Calendar
COLUMNS
10 Law Review
52 What’s the Big Idea?
FORUM CURRENTS
40
46
48
CEO Corner
Holiday Showcase 2011
Member Benefits
Hotel & CVB Chicagoland Contacts
Directory
