BY HARRISON COERVER AND MARY BYERS, CAE
The traditional association model worked well for decades, but was designed for different times. It is time intensive, slow and tradition-bound in an environment of rapidly accelerating change. It was designed to serve a homogenous membership, but professional specialization and industry consolidation have Balkanized tradi- tional markets. It is face-to-face and print-centric in an increasingly digital world. It
is based on a package of static programs and services when today’s consumers demand an
a-la-carte approach: What they want, when they want it and how they want it.