& Race for Relevance
11:30A.M. – 1P.M.
Lunch & keynote
FULL DAY* $99
(education, lunch, exhibit hall)
EXHIBIT HALL ONLY*
*Visit website to view complete
registration rates and review
qualified buyer definitions
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Holiday Showcase 2011 offers tailored education programs that will enhance your on-the-job performance. This year’s 45-minute education sessions were designed to maximize interactivity to help you learn more and
give you clear next steps that you can implement at your organization.
8 - 9:15A.M.
CEOnly BREAKFAST AND
*Race for Relevance: 5 Radical Changes for
8: 30 - 9:15A.M.
(Visit holidayshowcase.org for full listings.)
International and Cross-Cultural Marketing to Attract
SPEAKERS: Kimberly Meyer, founder, Meeting Analytics; strategic
This session covers tips for marketing internationally, using
examples of how marketing elements can be perceived by different cultures. Discover how to avoid messaging, color selection
and design that can negatively affect others. Explore how to
adapt your message to speak to a diverse audience and create
After attending this session, you will be able to:
• Define the value of identifying your market.
• Develop cultural empathy to avoid misunderstandings and
breakdowns in communication.
• Devise marketing tactics to create culturally savvy pieces that
attract and appeal to diverse audiences.
30 Ideas in 30 Minutes: Marketing the Association in
a Social Media Age
SPEAKERS: Greg Schultz, vice president, The Sherwood Group;
Jeanne Sheehy, MBA, vice president and chief marketing officer,