#
DEPT TACTIC
STRATEGY RESPONSIBILITY/
TARGET
START
TARGET
END
RESOURCES
REQUIRED/BUDGET
LINE ITEM REF.
EXECUTION
EVALUATION
METRIC
STATUS
1
2
3
4
5
6
7
8
9
10
11
12
TARGET KEY
Q# = quarter of fiscal year which begins July 1.
Y1 = this fiscal year, Y2 = next fiscal year
Absence of Y1 or Y2 assumes activity is slated for the current year
Q1 Jul 1, 2011 - Sept 30, 2011
Q2 Oct 1, 2011 - Dec 31, 2011
Q3 Jan 1, 2012 - Mar 31, 2012
Q4 Apr 1, 2012 - Jun 30, 2012
CA - Consumer Awareness
MV - Membership Value
GA - Government Advocacy
MD - Workforce Development
“We can determine if we’re on track, and if we’re not, we
can ask questions to find out what happened,” Collier says.
“It was a game-changer for us as officers to finally have a
roadmap to follow and know where we were going.”
Some items remain on the work plan for multiple years
as a reminder of higher-profile projects, such as the lobbyist
NARI hired in 2010. Other items are removed because they
become part of everyday NARI operations.
Nikki Golden is marketing and communications manager at the National
Association of the Remodeling Industry. She may be reached at
ngolden@nari.org.
