MAY12 V96 N4
ONE IDEA CAN CHANGE
THE WORLD. TM
FEATURES
Auditing the Future
By Matt Alderton
The Audit Bureau of Circulations, which verifies magazines’ and
newspapers’ circulation figures, is moving beyond print circulation to
measure publishers’ total reach, offline and online. Its new multimedia
report is changing the way advertisers, agencies and even the financial
community view publishing companies and the very rich content they
own.
14
Get Googling: How to Monitor (and Mend) Your
Online Reputation
By Sherry Budziak
ML
20
Perform Better by Doing Good: Why Your
Association Should Consider a Social
Responsibility Committee
By Ron Polaniecki, CAE
SL
24
You Don’t Know Jack: How to Avoid Fraud
By Margaret M. Swanton, MBA, CPA, CFE
SL
28
Run Capital Campaigns Like a Marathon: Plan,
Train, Endure
By Kathryn Dattomo, CFRE
ML
34
IPC Case Study: Mythbusting Global
Expansion
By David Bergman
ML
40
ARTICLE LEGEND Entry-level professionals Mid-level professionals Senior-level executives EL ML SL
DEPARTMENTS
COLUMNS
FORUM CURRENTS
4 Brain Storms
13 Law Review
60 Above & Beyond
64 What’s the Big Idea?
62 Next Month
Association Week 2012 Preview
63
May/June Education
Calendar
