Forum - May 2012

At some point, someone may also suggest the simplest way to raise your goal is to ask every member of your organization to give a gift of $X. This is another fundraising myth. The general

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HOHENADEL
INSURANCE GROUP
18 West Campbell
Arlington Heights, IL 60005
847-259-4500
Tom Hohenadel – tjh@higteam.com
www.higteam.com

rule in capital campaigns is that 80 percent of the money will come from 20 percent of the donors. More recent data suggests the ratio may be closer to 90: 10.

Another common belief is that a capital campaign will hurt existing fundraising efforts. At first, therefore, ASGE feared its campaign would cannibalize other fundraising revenue that supports mission-critical research, education and public outreach initiatives. And while it has seen shrinkage in annual giving by members that can be attributed to the campaign, corporate support of the ASGE Foundation nearly doubled last year. So, the fact is: In the long term, a successful campaign will actually strengthen your fundraising program.

ity for its members and the health care community at large. If your project is important to you, explore all opportunities for financing it, including a capital campaign. Don’t leave money sitting on the table.

At press time, ASGE had raised more than 90 percent of its goal with just six months remaining in the campaign. It’s working hard every day to achieve its goal before its 2012 annual meeting so it can celebrate with the members and corporate partners who have generously lent their support. Thanks to the unseasonably warm Chicago winter, it’s on track to break ground on the new facility this spring, with a projected opening in fall 2013.

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Cashing In

Pledges from the IT&T Capital Campaign were key to securing attractive financing, even in today’s tight credit market. ASGE has finally signed on the dotted line and is well on its way to making its vision of a new IT&T a real-