EDUCATION SESSIONS
(Visit website for full listing
and program detail.)
Opening General Session
Rethink Connection and Creativity
8: 30 to 10 a.m.
AZURE ANTOINETTE
Poet and Spoken Word Art-ist/Youth Literacy Advocate
Beginning with her poem,
“Humanities,” this speaker
will challenge you to rethink your every-
day experiences and reenergize your
connections with others. During the
meeting, you’ll record the thoughts that
her challenge provoked. At the end of the
meeting, she’ll share a poem using the
audience’s own words and thoughts.
SPONSORED BY:
Morning Education Sessions
10: 30 to 11: 45 a.m.
5 Reasons Why Membership is Killing Association Business Models
What happens when today’s busy, demanding stakeholders have vastly higher
expectations for new value creation than
our limited membership-centric business
models are able to deliver? This session
will demonstrate five ways the focus on
membership is killing association business models. Participants will learn about
next principles for designing 21st century
business models that are about the creation of meaningful new value.
Who’ll teach you: Jeff De Cagna, FRSA,
FASAE, chief strategist and founder, Principled Innovation LLC
Digital Communications Health
Check: Ensure Your Electronic Communications Will Thrive
Learn how industry-leading association
marketing executives create focused,
results-generating digital strategies,
benchmark their communication efforts
and manage expectations outside the
marketing department. Leave this session
with tips to begin your own marketing
“health check.”
Who’ll teach you: Harriet Bogdanowicz,
assistant executive director, communications, American Association of Endodontists; Sherry Budziak, president and
e-Communications strategist, .orgSource;
Dawn M. Glossa, MPA, director of marketing and communications, American
Society of Anesthesiologists; and Keri
Kramer, communications director, Chicago
Dental Society
Gamifying Your Event's Mobile App
to Increase Engagement
An increasing number of conference
attendees use their phones and tablets
at your events for everyday tasks from
accessing event details to taking notes to
sharing ideas on social media. This session will discuss the four major benefits
of implementing a mobile strategy at an
event: enhancing attendee experience,
increasing engagement, creating new
sponsorship opportunities, and improving
sustainability by reducing paper. Learn
how introducing gaming concepts into
your app strategy will encourage active
networking and deeper engagement
Who’ll teach you: Bob Vaez, president,
EventMobi; and Kurt Nelson, president,
Lantern Group
Grow Non-Dues Revenue In Any
Economy by Creating Corporate
Fundraising Programs
Despite the current state of the economy,
you can still grow and create a sustainable source of non-dues revenue through
corporate investments. Engage in an
interactive dialogue about how to create
or enhance corporate partnership fundraising programs during any economic
environment. Examine best practices,
case studies and strategies for developing
synergistic corporate relations and hear
what other associations are experiencing.
Who’ll teach you: Scott Ball, vice president, Association Development Solutions;
M. Eileen Widmer, CAE, CFRM, executive
director, Society of Surgical Oncology
Improv(e) Your Creative Problem
Solving Skills to Produce Strategic
Results
Back by popular demand! Participate in
the most popular session from Holiday
Showcase 2011, and learn how to apply
improvisational games to specific associa-
tion goals to produce strategic results.
Participate in a series of Chicago-style im-
prov theater games to learn how to deal
immediately with change as it occurs and
work together to solve emerging issues.
Market Research: Do You Use it in
Your Recruitment Activities?
Thanks to technology, a great deal of data
exists that can impact an association’s
marketing and membership functions.
How do you evaluate the data? What
questions should you ask about its reliabil-ity? Look at data that represents feedback
from associations during the past three
years and discover how it impacts the
membership lifecycle.
Who'll teach you: Linda Chreno,
association connector-account director; and Adina
Wasserman, Ph.D., director of market
research, Marketing General Incorporated
SPONSORED BY:
Yes, You Can Restructure Your Governance Model! Learn How From 3
Organizations That Did!
Three seasoned executives share their
real-life restructuring experiences, including significant downsizing, eliminating
chapter leaders from the board, replacing regional representatives with at-large
directors selected on the basis of their
skills, and other radical changes. Learn
how these executives assessed organizational readiness for change, communicated with various constituencies, and
managed inevitable conflict.
Who’ll teach you: Anne Cordes, MBA,
CAE, association executive, Association
Management Center; Jeff Henry, CAE,
president, National Frame Building Association; Karen Nason, CAE, executive
director, Association of Rehabilitation
Nurses; and Stacy Sochacki, MS,
executive director, National Association
for Healthcare Quality
