Typically, micro-volunteer jobs have
Meeting the Challenges
mission-related roles and responsibilities,
According to The Decision to Volunteer,
micro-volunteers make up the largest percentage
of volunteers at 59. 5 percent. They contribute
49 or fewer hours per year and contribute most
frequently in ways related to content—research,
literature reviews, analyzing data, reviewing pro-
posals—or teaching and mentoring.
The good news is that your members still very
much want to contribute their ideas and energy
to your association and the profession or industry you serve. Gen X now leads in percentage of
volunteer time. The large, 80 million-plus Millennial generation is rapidly entering their “career
years” and, because of experiences during their
formative years, may be the most volunteer-minded generation of all time.
The volunteers are coming. But this large
pool of potential volunteers is asking for new
things from your association. They want to contribute in ways that are meaningful to them and
make a demonstrable difference, in small bites
and on their schedules. They are mission-driven
volunteers. Are you ready for them?
The Mission Driven Volunteer whitepaper, released in
2013 by Spark Consulting LLC, and Mariner Management
& Marketing LLC, is written by Peggy M. Hoffman, CAE,
and Elizabeth Weaver Engle, CAE. Hoffman is president of
Mariner Management & Marketing, and provides training
and consultation on leadership development, component
relations and strategic planning. Engle is CEO and chief
strategist of Spark Consulting, and has 16+ years of experience in association management, including membership,
marketing, sponsorship and fundraising, volunteer management, publications and governance. Access the full whitepaper, The Mission Driven Volunteer, at http://getmespark.