Diaper Drive Winner
Association Forum once again partnered with Tourism Vancouver to bring
to life the Diaper Drive, a CSR initiative which enlists associations to col-
lect diapers to be donated the Illinois-based adoption agency, The Cradle.
This year, over 34,000 diapers were collected—enough to completely
remove a line item from their budget for the year!
The organization that collects the most diapers
per employee is presented with the Grace Cup,
named for the founder of AHIMA, winners of
the inaugural Diaper Drive. This year, the trophy
went to the National Sporting Goods Association (NSGA), which collected 309 diapers per
employee. We spoke with Matt Carlson, CEO of
the NSGA, about their win and the importance of
Why did NGSA decide to commit so fully to the
The NSGA staff is a close-knit team and when an
opportunity comes along to help in the community
or participate in an impactful event we step up to
the plate. NSGA is a sports organization, so that
walks hand-in-hand with competition. The team’s
competitive spirit, paired with the opportunity to
help others, drove the team to fully commit to the
success of the Diaper Drive.
How did you coordinate the collection of so many
diapers among your staff? How did you motivate
people to get involved?
With NSGA’s philanthropic spirit, staff members
were eager to participate. We set up a collection
area in a prominent location in the office so staff
members could see when diapers came in. It
was a fun challenge for the team and the NSGA
summer intern also promised homemade treats if
every team member participated—not bad motivation. Once the weekly updates started coming out
on social media, we sent them around to staff to
ignite everyone’s competitive spirit. Most important, we all believe in helping in our community.
The team understands how lucky we are, and
while we all face our own challenges, we have a
spirit of helping and giving. Around the holidays,
we participated in a Toys for Tots drive and filled
a drive box with so many toys that they were spilling over. The team understands how lucky we
are, and while we all face our own challenges, we
have a spirit of helping and giving. That was the
ultimate driver for the collection and is a great
motivator for the team.
What other CSR initiatives does NSGA take part
We are a small staff, but have been able to make
an impact. As mentioned, we have taken part
in the Toys for Tots holiday drive. We have participated a couple of times in Feed My Starving
Children, packing food for malnourished children
around the world. Most recently, we participated
in a large packing event at the Schaumburg Convention Center. This past winter we cooked dinner
at the Ronald McDonald House for the families
staying there. We hold an annual event called the
NSGA Management Conference & Team Dealer
Summit and have been able to weave CSR into
that, including hosting a tennis clinic with a local
Boys and Girls Club. We are always looking for
opportunities to step up to the plate.
Why do you feel that CSR is important?
The NSGA team members have a drive to help
others. As an association, we serve our members—sporting goods retailers, team dealers and
manufacturers, helping them do business better.
We carry that over to the communities where we
live and work. Although many CSR opportunities
are not directly related to sports, there is always a
connection to be made. The kids in diapers today,
will grow up to be the athletes of tomorrow.