Conference each summer, ALCTS holds information
sessions where it invites prospective members to
learn more about the group and what it has to offer
technical services librarians in collections, acquisitions, cataloging, metadata and preservation. A
dose of conviviality certainly helps: There’s a cocktail reception at the ALCTS Fest during the winter
conference and at its ALCTS 101 introductory
event during the summer meeting.
A social media strategy is essential in recruitment, too. Morris noted, “During our 2016 Midwinter Meeting, we invited members to share their
experiences in ALCTS on our You Tube channel.
We received a remarkable number of videos which
we then shared on social media and gained many
likes, shares, and even new followers.”
Wrapping It All Up
You may not be able to disrupt an entire industry
or have the resources to create an exclusive club,
but you can begin to put into place new strategies
for growing your membership base. Find ways to
create low barrier entries. Create a culture of mem-ber-to-member recruitment. Continually measure
your results. And remember, numbers don’t lie!
Teresa Brinati is the Director of Publishing at the Society of
American Archivists and may be reached at firstname.lastname@example.org. Dan Pietroske is Founder and CEO of Association
Applications Group and may be reached at dan@apps4meetings.