So, they said, “In the next three to five years, we’re going to
have a workforce shortage of people who are competent to
install our technical products. What do we do about it?” They
didn’t know the answer, but they were investigating the issue
that this could have huge implications for the market. They
decided to develop a certification program for installation of
the product. It helped drive education, it gave people who
install the product some credibility, and it helped identify
a future labor pool for people who are interested in doing
that element of the work. Within two years, this certification
program was developed. That’s not to say the problem was
solved, but that means there were major strides taken to
advance that concern. It turned it from, “Somebody is doing
it to us,” to, “Here’s what we’re trying to do for us.”
To sum it up, a good governance model is one that pro-
motes advancing the cause of the organization by focusing
on strategy, empowering intellectual talent by distributing
authority and ensuring the important things are prioritized
and done well.
Will Brown is professor and director of the Nonprofit Management Program at
Texas A&M University. He can be reached at firstname.lastname@example.org. Mark Engle,
DM, FASAE, CAE, is principal of Association Management Center. He can be
reached at MEngle@Connect2amc.com.
“Encourage socialization and bonding experiences. The
more you get to know each other, you’re going to find
something in common, and hopefully you will build that
element of trust.”
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