2017 Global Benchmark Report on Membership Performance
To access Advanced Solutions
International’s “2017 Global
Benchmark Report on Membership
Performance,” visit the digital or
mobile versions of FORUM.
Advanced Solutions International (ASI) has released their third annual Global Benchmark Report on Membership Perfor-
mance, which surveyed associations internationally to determine their results, challenges and goals.
The study indicated no major change in the rate of member retention between 2016 and 2017, with a majority of
associations reporting retention rates of 75% or above. It was the findings in member engagement that caused the most
concern—not the rates themselves, but the fact that many associations reported they had no way of tracking member engagement. A full 72% of those surveyed said that they have no formal plan for measuring engagement. The select few who
do have an engagement plan reported that it improved a variety of aspects of their organization, from non-dues revenue to
membership renewals to annual conference attendance.