Twitter Polls: A) A Good Engagement Tool or B) A Great Engagement Tool?
In October 2015, Twitter introduced its poll function as a new
way for users to engage with their followers. The innovation
has been used with great success by such varied entities as
for-profit business, late-night TV shows and politicians looking
for an easy way to gauge the temperature of their constituents.
For associations, polls represent an excellent opportunity to
get valuable member feedback instantaneously and to increase
their association’s social media engagement.
Creating a poll is simple. Type up a question, select two-to-four
answers and then choose the duration the poll should run. The
results update in real-time as people vote.
According to Twitter, polls see 10x the interactions than that of
a normal tweet. Of course, these informal polls are far from a
scientific study and shouldn’t be used to steer important business decisions, but as a means of driving engagement, Twitter
Polls are an excellent choice for connecting with your members.
(For more on the types of studies that should drive your education, see this month’s Case in Point article on page 20).
By Dan Shea
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A poll on the Association Forum Twitter account revealed
Non-Dues Revenue as the biggest priority for participating
voters. The lone write-in came from a follower across the
Atlantic who replied: “Surviving Brexit.”